Logistics is the bottleneck of online shopping, and logistics service quality (LSQ) has a great influence on consumer's purchase experiences. From consumer's perspective, the influences of LSQ on consumers' post-purchase behavior of online shopping were empirically studied. Structure Equation Model was adopted to examine the relations between LSQ and consumer's satisfaction, website image, complaints, and repurchase intention. Results show that LSQ has significant effects on satisfaction, website image, and complaints respectively; satisfaction and complaints significantly affect repurchase intention; and website image has no significant effect on repurchase intention but an obvious effect on satisfaction. The study improved LSQ theory and systematically explored the effects of LSQ on post-purchase behavior, and provided references for online stores to understand the role logistics service played in online shopping from consumer's view.
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