AbstrakPenelitian ini bertujuan untuk menganalisa penerimaan dan penggunaan e-learning dengan menggunakan pendekatan Theory of Planned Behavior (TPB) pada mahasiswa akuntansi Universitas Jember yang telah melakukan pemrograman tahun ajaran 2016/2017 semester genap. Penelitian ini diklasifikasikan sebagai explanatory research dengan pendekatan kuantitatif. Data yang diperoleh berupa data primer yang diperoleh secara langsung pada objek penelitian melalui menyampaikan kuesioner melalui personal chat baik melalui sosial media maupun e-mail. Kemudian, responden mengakses dan mengisi kuesioner secara online melalui link kuesioner yang telah diberikan. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) dengan menggunakan alat uji Smart PLS versi 3.2.3. Hasil analisis menunjukan bahwa dengan menggunakan metode TPB dapat diketahui hubungan signifikan antara niat perilaku terhadap perilaku penerimaan dan penggunaan e-learning serta hubungan tidak signifikan antara kontrol perilaku persepsian terhadap perilaku penerimaan dan penggunaan e-learning oleh mahasiswa Akuntansi Universitas Jember. AbstractThis study aims to analyze the acceptance and use of e-learning by using Theory of Planned Behavior approach (TPB) in accounting students of University of Jember who have done programming of academic year 2016/2017 even semester. This research is classified as explanatory research with quantitative approach. The data obtained in the form of primary data obtained directly on the object of research through the submission of questionnaires through personal chat either through social media and e-mail. Then, the respondent access and fill the questionnaire online through the questionnaire link that has been given. Data analysis method used in this research is Structural Equation Modeling (SEM) by using SmartPLS version 3.2.3 test instrument. The result of analysis shows that by using TPB method can be known significant relationship between behavioral intention toward acceptance behavior and the use of e-learning as well as not significant relationship between perceptive behavior control toward acceptance behavior and the use of e-learning by accounting student of Jember University.
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