The provision of climate services has the potential to generate adaptive capacity and help coffee farmers become or remain profitable by integrating climate information in a risk-management framework. Yet, in order to achieve this goal, it is necessary to identify the local demand for climate information, the relationships between coffee yield and climate variables, farmers’ perceptions, and to examine the potential actions that can be realistically put in place by farmers at the local level. In this study, we assessed the climate information demands from coffee farmers and their perception on the climate impacts to coffee yield in the Samalá watershed in Guatemala. After co-identifying the related candidate climate predictors, we propose an objective, flexible forecast system for coffee yield based on precipitation. The system, known as NextGen, analyzes multiple historical climate drivers to identify candidate predictors, and provides both deterministic and probabilistic forecasts for the target season. To illustrate the approach, a NextGen implementation is conducted in the Samalá watershed in southwestern Guatemala. The results suggest that accumulated June-July-August precipitation provides the highest predictive skill associated with coffee yield for this region. In addition to a formal cross-validated skill assessment, retrospective forecasts for the period 1989-2009 were compared to agriculturalists’ perception on the climate impacts to coffee yield at the farm level. We conclude with examples of how demand-based climate service provision in this location can inform adaptation strategies like optimum shade, pest control, and fertilization schemes months in advance. These potential adaptation strategies were validated by local agricultural technicians at the study site.