The purpose of this research is to examine the strategic planning for the development of Batik industrial center based on rural economic development using natural dyes at Gunungkidul Regency. Villages in Gunungkidul Regency have agricultural potential to be developed, one of which is the use of natural dyes as the main ingredient for batik dyes developed in Gunungkidul Regency. Those functions as natural dyes, also functions to maintain environmental ecosystems. Besides playing a role as a source of economic effort for the village community in Gunungkidul Regency, batik crafts have long been part of the traditions of the local village community. Currently, there are 11 sub-districts that are developing batik in Gunungkidul Regency, including the Batik industrial centers in Kepek Village, Petir Village, and Tancep Village. The development of a batik industrial center based on economic empowerment of rural communities in Gunungkidul encourages the improvement of the welfare of the local village community and makes the economy of the village community in Gunungkidul Regency more developed with the presence of a batik center, a batik center which is now being developed as a tourist village in Gunungkidul Regency based on rural economic development.