The article undertakes an interdisciplinary theoretical analysis of the content and conditions of trust, which allows the cost-effective use of other resources. Ethical principles and regulators of the formation of trust, as well as an economic approach to assessing the measure of trust between agents of market relations, are substantiated. The category of trust has an economic content, since its absence in the relations of market agents leads to increased values of losses, and hence to a decrease in the effectiveness of the marketing management system. Agents of a market economy, depending on the current situation, need to be able to determine the measure of trust that they can provide to each other in the implementation of transactions. A toolkit for a quantitative assessment of a measure of confidence is proposed, the basis of which is the observance of ethical standards. However, with any measure of confidence, there will be losses due to the persistence of cases of immoral transactions. It is necessary to find its optimal measure according to the criterion of minimum losses from transactions. It is concluded that the current level of trust will lead to its further approval as a norm. Each situation has its own optimal measure of confidence. The article reveals the role of cultural and ethical regulators in the management of sustainable development. A business organization is considered as a target community, which is directly related to the categories of •values• and •value orientations•. In this context, culture and corporate ethics are presented to manage the sustainable behavior and economic interaction of people both in the internal environment of the organization and in the external marketing environment. The authors note the need to consider the fact that strict regulation of the methods of employees’ actions can lead to the destruction of a certain professional and ethical position. According to the results of the study, it was proved that in the process of managing an organization, it is necessary to take into account the characteristics of culture in organizational relations, since they make it possible to judge the effectiveness and efficiency of decisions made, taking into account socioeconomic and moral consequences.

Based on the concept of participatory management, the processes of intra-company competition of employees are investigated. The principles and directions of information support of participatory competition management are substantiated. Indicators have been developed to assess the corporate competence «Ability to work in a team». The directions of maintaining positive intra-

The article examines the methodological safety management basics of economic entities on the example of enterprises and organizations exposed to risks in the modern complex operating conditions. Uncertainty, stochasticity of socio-economic relations give rise to challenges that pose a threat to economic entities. Risks are understood as losses from alternative investments and costs of overcoming the consequences of crisis situations. The expediency of using the proposed methodology due to the occurrence of losses from the expectation damages and the unpredictability of the influence of external and internal factors causing economic damage. The authors propose to use a model that characterizes the relationship between the losses of a socio-economic entity and the number of measures that need to be implemented to eliminate the damage. The article describes an algorithm that allows to assess the capabilities of an enterprise and achieve the stated purpose. This problem statement makes it possible to evaluate all the options for overcoming the crisis and choose the optimal one, which will improve the object performance efficiency. According to the authors, minimizing the threats, understanding the best measures to overcome the crisis and the calculation of total costs are the main factors in achieving the economic effect of the proposed model.

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