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a b s t r a c tSex differences have been found in mate preferences across several decades. Especially for long-term partners, men tend to value physical attractiveness and women tend to value social status. However, the sexes both value various other traits even more highly. Such findings thus diminish the importance of the sex differences and challenge the theoretical importance that evolutionary psychologists place on physical attractiveness and social status. Using a budget allocation methodology to examine mate preferences in both the US and Singapore, we found not only the usual sex differences, but also evidence that men prioritize physical attractiveness and women prioritize social status as necessities in their long-term mates. We also found that both sexes tend to value physical attractiveness as a necessity in short-term mates. Results replicate previous budget allocation findings and provide cross-cultural validation for a mate preference priorities model.

We examined factors related to attitudes toward marriage and the importance of having children in both the US and Singapore. Path analysis indicated that life dissatisfaction leads to materialism, and both of these factors lead to favorable attitudes toward marriage, which leads to greater desire for children. Further analysis indicated this model was effective in explaining the difference in desire for children between Singaporeans and Americans, whereby Singaporeans have lower life satisfaction, higher materialism, and lower attitudes toward marriage and children. Materialistic standards of success were also related to the emphasis women placed on potential marriage partners' earning capacity. As Singaporean women had higher materialistic standards, they also placed higher emphasis on potential mates' earning capacity. Results suggest a consideration of psychological variables such as life satisfaction, materialism, and mate preferences may lead to a better understanding of larger-scale socioeconomic issues, including low fertility rates among developed East Asian countries.

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