Industry 4.0 is a new breed from the past industry revolution. The revolution implies an inevitable impact on professional sectors, including education field. Higher Learning Institution (HLI) is viewed as the platform for the development of Industry 4.0 competencies. However, research related to Industry 4.0 competencies among educators or academicians is scarce. Hence, this study aims to assess the level of Industry 4.0 competencies among lecturers in one of higher learning institution in Malaysia, as well as to identify Industry 4.0 competencies that required further enhancement. Five Industry 4.0 competencies identified from literature review, which are Information and Communication Technologies (ICT), Organizational Learning, Innovative Management, Environment and Continuous Improvement competencies. The importance level and implementation level perceived by the lecturers across the five competencies are assessed via questionnaire which responded by 132 lecturers from a higher learning institution in Malaysia. Data collected is analyzed via descriptive analysis to assess the importance and implementation levels perceived by the respondent. In addition, an improvement opportunity index, namely Focus Index is calculated for each competency. Finding from the study reveals that all the four Industry 4.0 competencies are perceived by respondents as important, however implemented at moderate level. Analysis result of Focus Index also suggests that competencies in term of Organizational Learning and ICT are “over focus”, while Environment competency is viewed as “under focus” which required further enhancement.

Industry 4.0 refers to the revolution of the entire value chain process in manufacturing industrial bases on the basis of cyber physical production system. Industry 4.0 competency or the competency of manufacturers to react with the changes driven by Industry 4.0 is now become imperative for the manufacturers to sustain competitive advantage. Hence, the main objective for this study is to assess the Industry 4.0 competency levels, as well as to examine the relationship between Industry 4.0 competencies and Production Equipment Management (PEM) performance within production equipment manufacturers in Johor, Malaysia. This study views Industry 4.0 competencies from four different dimensions, which are Information and Communication Technologies (ICT) competency; Innovation Management competency; Organizational Learning competency and environment competency. The study is quantitative based via survey questionnaire and responded by 36 production equipment manufacturers. Through descriptive analysis, Industry 4.0 competencies and PEM performance of production equipment manufacturers in Johor are ranked as above average, and each dimension of Industry 4.0 competencies is significant and positively correlated with PEM performance. Furthermore, finding from the study also suggested that the Industry 4.0 competency of multinational companies is significantly higher than local companies in terms of ICT and environment competency. The main implication of this study is the strategy and initiatives of production equipment manufacturers in Johor in approaching Industry 4.0 need to be focused equally across all the four Industry 4.0 competencies.

Young graduates made up 15.6% of the overall employment population in Malaysia. Thus, the demand of new car purchase by young graduates in Malaysia constitutes an important market segment for automotive industry within the country. Hence, this research aims to explore the impact of new car purchase factors toward car purchase intention among final year undergraduates from the Faculty of Management (FM), Universiti Teknologi Malaysia. Four main car purchase factors were identified from literature review, which comprising of pricing, aesthetic, features and interpersonal influences. A total of 127 sets of questionnaires were distributed to the final year students from the Accounting, Marketing Management, Technology Management, Psychology and Human Resource Management undergraduate programs within FM, with 81 responded. Data collected were analysed using Multiple Regression analysis. Finding from the study reveals that 44.2% of the variation in car purchase intention among final year undergraduates of FM could be explained by the variation of the four car purchase factors. In addition, findings from the study also suggested that the impact of "aesthetic" toward car purchase intention is the highest among the four factors. The implication of the study is automobile industry shall place "aesthetic" as the marketing focus when dealing with market segment of young graduates.

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Social Networking Sites (SNS) including Facebook, Instagram, Twitter, Linkedin, Flickr and My Space are significantly grown in popularity among youngster and has become powerful media for advertisers as well as advertising industry all around the world. Advertising via social networking platform allows segmentation of advertising activities based on customers' demographic. Hence, it is different from social medial advertising which is public-focused based. Thus, this study aims to explore does the important success factors for social media advertising still matter toward youngsters' perception on social networking advertising. As ISSN 2162-3058 2018 http://ijhrs.macrothink.org 179 such, the study assess the relationships between five main social media advertising success factors (informativeness, entertainment, credibility, irritation and customization) with youngsters' perception toward social networking advertising. The study is quantitative based. Data was collected from 274 undergraduate students from the Faculty of Management (FM), Universiti Teknologi Malaysia (UTM) via convenience sampling technique. Data analysis was done via descriptive analysis and Person correlation test. The findings from the study suggested that all the five social media advertising factors are significantly correlated with youngsters' attitude towards social network advertising. In addition, finding from this study also revealed that credibility or the trustworthiness of social network advertising is viewed by youngsters as the least important factor. Perhaps this is because of youngsters generally view information in social network is lack of reliability and credibility as compare with traditional face to face networking platform. International Journal of Human Resource Studies