Higher education and employment are two important life aspects for students as education is a stepping stone for them to enhance their future career opportunities. It is crucial to examine how they perceive the performance of their university in preparing them for the job market, as well as the early employment problems encountered by them. Semi-structured telephone interviews were conducted to get inputs from 18 fresh accounting graduates. The study found that the fresh accounting graduates encountered various problems while at work. These early employment problems include: (i) insufficient technical knowledge, (ii) poor communication skills, (iii) not tech-savvy, (iv) difficulty in adapting to workplace, (v) inadequate stress and time management skills, and (vi) a lack of hands-on experience. The study also indicated that many of the interviewees are less satisfied with the performance of their respective universities. The accounting graduates expect their courses to emphasize more on the practicality instead of the theoretical aspects. It is suggested training could be provided to the newly hired accounting graduates to reduce their early employment problems. On the other hand, university should make internship compulsory for accounting students to provide them with real work life experience before they are hired. The findings of this study provide an insight to the education providers to enable them to develop more effective accounting curriculum to produce better-equipped graduates for the job market.

The globalization of the higher education has resulted in the rise of private universities in Malaysia. As it is the aim of the country to be an international hub for higher education, the role of lecturers has become pivotal in the success of this industry. Literature has indicated that internal push factors such as role stress factors and attraction to various external factors may have a significant effect on employees' turnover intention. This study examines the impact of three internal push factors--role overload, role ambiguity, role conflict--and four external pull factors--job opportunity, compensation, working location, and university image--on lecturers' turnover intention. Data were obtained from 401 lecturers of private universities via self-administered questionnaires and were analyzed using structural equation modeling. The results of this study reveal that internal role overload, role ambiguity, role conflict and external working location have a significant relationship with lecturers' turnover intention respectively. The findings indicate that internal push factors play a much more significant role than external pull factors on lecturers' turnover intention. Implications of the research findings were discussed.

Objective- –This paper aims to examine the importance of brand image, and its impact on hospital service quality as perceived by the medical tourists. Moreover, this paper also evaluates the interrelationships among perceived service quality, patient satisfaction, and behavioural intention. Methodology/Technique – Based on quota sampling method, a questionnaire survey was used to collect data from 400 medical tourists to test the hypothesized relationships in this study. This paper contributes to the understanding about the importance of food allergy awareness among public. Findings – The findings from this study indicate that brand image has a significant positive influence on perceived service quality; and brand image is significantly and positively related to medical tourists' behavioural intention (i.e., their revisit intention). The findings also show that level of satisfaction partially mediates the relationship between service quality and behavioural intention among medical tourists. Novelty – This study is one of the very few empirical studies that examine the importance of brand image in the context of medical tourism. Moreover, this study is also one of the few studies that addressed patient satisfaction as a mediator in the healthcare context. Type of Paper Empirical Keywords: Brand Image, Service Quality, Patient Satisfaction, Behavioral Intention, Medical Tourism