This study is an investigation of a newly-created Chinese lexeme shengnü ‘leftover women’, referring to single women beyond the socially expected marrying age. Data from an online survey of 416 respondents reveals the various aspects of gender bias against women as seen in the coined term. They also provide evidence that gender bias is waning, as younger and female respondents are more likely to view shengnü as more offensive, to see the reasons for being ‘leftover’ as women’s desire for independence and freedom, and to identify society as the source of pressure for women to marry. Our study contributes to the field of sociolinguistics via its investigation of shengnü with other aspects of the Chinese language, by adopting a social media survey data gathering method – which offered us a sizable sample – and by being possibly the first empirical sociolinguistic study of gender bias via a detailed investigation of the various aspects of a particular lexeme in the Chinese language.

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