In this work we study a Spin Foam model for 4d Riemannian gravity, and propose a new way of imposing the simplicity constraints that uses the recently developed holomorphic representation. Using the power of the holomorphic integration techniques, and with the introduction of two new tools: the homogeneity map and the loop identity, for the first time we give the analytic expressions for the behaviour of the Spin Foam amplitudes under 4dimensional Pachner moves. It turns out that this behaviour is controlled by an insertion of nonlocal mixing operators. In the case of the 5-1 move, the expression governing the change of the amplitude can be interpreted as a vertex renormalisation equation. We find a natural truncation scheme that allows us to get an invariance up to an overall factor for the 4-2 and 5-1 moves, but not for the 3-3 move. The study of the divergences shows that there is a range of parameter space for which the 4-2 move is finite while the 5-1 move diverges. This opens up the possibility to recover diffeomorphism invariance in the continuum limit of Spin Foam models for 4D Quantum Gravity. Contents 5-1 move 29

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