With the progress of the times, China’s higher education has entered a new era. The combination of innovation and entrepreneurship education with college students’ ideological and political education is an important means for colleges and universities to implement morality, cultivate talents and serve the society. Therefore, while colleges and universities attach importance to entrepreneurship education, it has important practical significance to further strengthen ideological education.Through the analysis of the essential meaning of “curriculum ideological and political”, this article points out the importance of combining ideological and political education with college students’ innovation and entrepreneurship, and analyzes the main problems in the implementation of curriculum ideological and political concepts in college innovation and entrepreneurship education courses.