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Reverse logistics activities require the ability to generate new knowledge to reduce high uncertainty and to solve problems resulting of these activities. In this sense the purpose of this research is to understand how the modes of knowledge conversion (Nonaka & Takeuchi, 1995) affect reverse logistics and examine the joint influence of these variables on the flexibility of distribution of information (because information has a key role for these variables) and performance of the organization. Our results provide empirical evidence confirming 1) the more necessary is the knowledge creation processes in the organization the greater are the importance and the ability to anticipation of reverse logistics systems for the organization, 2) also we found the importance of reverse logistics enhances the effects of flexibility of distribution of information and reinforces the belief that it is a fundamental capacity that increases the value of the company's products obtained by reverse logistics processes, 3) the findings have provided empirical evidence of the existence of positive relationship between reverse logistics, flexibility and business performance. In short, the results have shown the importance for the organization of knowledge management systems and reverse logistics systems that give your company a greater ability to anticipate and flexibly to the increasing changes taking place in a competitive environment of high uncertainty. A number of implications and contributions stem from the discussion and conclusions of the study.

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Each organization needs to form a proper environment for creativity and knowledge creation in order to be successful and to win the hard global competition. A creative organization could be used as a prime research source for the creativity factors. It is a knowledge intensive organization which distinguishes itself by its origin in individual artistic creativity, skills and talent, which are used for new knowledge creation and innovation implementation. Effective utilization of these characteristics requires corresponding environmental factors which create proper conditions for individual creativity potential development and its use for knowledge creation. This paper aims to identify and evaluate what the key factors for individual and organizational creativity and knowledge creation in a creative organization. Theoretical background, based on the structural approach was prepared by description, analysis, comparison and the synthesis of scientific literature, the empirical qualitative research was conducted in Lithuanian creative organization. Theoretical scientific literature analysis based on the structural approach allowed to identify the main organizational dimensions for individual and organizational creativity and knowledge creation in a creative organization. The qualitative research confirmed theoretical conclusions. The identified key factors for individual and organizational creativity implementation allow all the traditional organizations to form and construct proper conditions in order to be creative and innovative. The type of the article: Research study.