With the development of the internet and information technologies, the usage of electronic textbooks that are also known as e-books, e-text books or digital books have become increasingly popular in the educational setting. Students are therefore very interested in these new technologies for their learning at universities. Besides, there is a tremendous growth of e-textbook towards study habits of undergraduate students as alternatives to printed textbooks. Since the majority of the academic institutions had experienced online learning during the pandemic of covid-19, thus the demand towards online books has also increased drastically. The main aim of this study is to identify the motivational factors that affect the students' adoption towards e-textbook in their learning at university. This study discusses the three elements which include perceived usefulness, perceived value and ease of use which could drive the students to use e-textbook. Next, the future research will further conduct an analysis in detail based on those factors to explore the potential impact towards adoption behaviour in using e-textbook among students.