No abstract

No abstract

The winery tourism literature has traditionally focused on how to increase tasting room sales or to understand visitors as wine buyers to better promote product sales. It has been found, however, that wine tourists desire more from the wine tourism experience than just the tasting and purchase of wine, resulting in wineries offering additional attractions and experiences to their visitors. This paper uses a case example located in South Africa to examine how one privately owned business has created a highly successful ‘micro-cluster’ of authentic, experiential, and holistically synergistic attractions spread across two of its adjacent wine farms. Using a novel business model combining wholly-owned businesses, partnerships, and tenants paying a percentage of gross revenue, this agritourism venture has become a major tourist destination, attracting more than 400,000 visitors annually. This study demonstrates how ‘micro-clustering’ on wine farms, previously unexplored in the literature, can become a major revenue stream for wineries and their related on-site businesses, while at the same time providing an excellent marketing opportunity for their products. The model may also be applicable to other businesses in rural areas where the creation of micro-clustered attractions can contribute to the economic development and prosperity of a community as a whole.

Seventy-eight female managers in the tourism industry were administered a questionnaire containing selected scales of the Personality Research Form (PRF) as well as questions concerning their perceptions of sexual harassment on the job. Our purpose was to investigate the validity of the managerial stereotype while assessing perceptions of harassment in order to aid management in understanding the issue. Results suggest that the managerial stereotype of an achievement-oriented, aggressive, and dominant personality may be changing. Implications for management are discussed. In addition, respondents indicated that sexual harassment is a problem in the tourism industry. Implications for management policy are assessed with a framework for strategically addressing the harassment issue presented.

The purpose of this longitudinal case study was to assess students' perceptions of, and responsiveness to, the technology enhanced pedagogy that they encountered in the introduction to tourism class as it was taught between 1995 and 2002 and determine if there were any perceived differences among instructional methods. Areas of assessment that were of particular importance for this study included: students' familiarity with, and use of, the Internet; students' receptiveness to student-centered, technology-enhanced teaching and learning; and students' receptiveness to the type of web based tools and pedagogy that were developed and utilized in this course. Results suggested that there were significant differences in students' responses among the semesters that were evaluated.