No abstract

No abstract

Houwan is one of the countries with the highest aging index in the world. Therefore, Taiwanese people begin to plan and invest for the future. And low cost, high guarantee and high interest rate become the high quality insurance in the eyes of customers, which has life insurance. Commodities that are guaranteed and funded are becoming popular with the public. Variable life insurance is a dual function policy with both "life insurance guarantee" and "investment option". The main focus of this study is the theory of planned behavior. Data is collected by questionnaires. Different demographic variables are explored for potential customers. Descriptive analysis is conducted using SPSS statistical software to explore the demographic variables on purchasing behavior. The factor analysis is then used to extract the data influencing the consumer purchasing behaviors. Multiple regression analysis is also used to explore the various factors that influence the findings. Finally, based on the empirical results, this study will put forward academic implications, purchasing behavior implications and follow-up suggestions.

The development of higher education in Indonesia, especially private universities, is very dependent on the ability to obtain funding sources and manage them so that they can meet financial needs and various other needs. The main source of funding for private universities is tuition fees charged to students and supported by other sources of income such as research grants, further study grants, university management grants, donations from various institutions in the form of scholarships, donations, and the results of expertise services in the form of training, seminars, researches, laboratory activities and several other activities. So important is the management of funds in private universities to carry out the activities of The Threefold Missions of Higher Education (Tri Dharma Perguruan Tinggi) and the sustainability of the program, a good financial management system is needed. In general, there are 10 principles that must be considered in financial management. This paper discusses good and sustainable financial management strategies for private universities by referring to the 10 principles of financial management and other operational supporting regulations. The method of discussion uses descriptive methods accompanied by examples of cases and analysis. Based on the discussion that has been done, the results show that innovation and creativity in the financial management of private universities can improve the reputation, performance, and sustainability of higher education. This result will be one of the references in the next development.

No abstract