Higher education institutions in the 21st century face significant social, economic, and technological changes that will substantially change the educational experience of students. Researchers should continue to monitor new and emergent technologies in order to see what tools have potential in the classroom and how receptive students are to using such tools. This research unpacks one element of the critical technological shift at universities by exploring the use of social media in higher education. Recent research has discussed the opportunities associated with the use of Web 2.0 and social media tools in the classroom (

Despite growing awareness of the importance of gender equality in the advancement of global economies, the involvement of marketing and policy in (re)producing and resolving gender injustices remains understudied. This article proposes a transformative consumer research approach to studying gender-related issues. It develops the “transformative gender justice framework” (TGJF), which identifies perspectives from three enfranchisement theories: social and distributive justice, capabilities approach, and recognition theory. By applying a multiparadigmatic analysis, the authors encourage a dialogic and recursive approach so that scholars and policy makers can assess the interactions between structural, agentic, and sociocultural forces that underlie gender injustices. They argue the TGJF is necessary for full comprehension of the complex, systemic, glocalized, institutionalized, and embodied nature of gender injustices, as well as how policy, markets and marketing can both perpetuate and resolve gender injustices. To demonstrate the TGJF's analytical power, the authors apply the framework to one site of gender injustice (i.e., the sex tourism industry), propose applications across additional sites, and discuss questions it raises for future research.

• Re-radicalized intersectionality provides transformational potential to firms • Diversity programs require intersectionality and context-specific perspective • Standardization of implicit bias tests neglects intersecting identities • Diversity training overlooks deep systemic issues and glocalized conditions • Depth and breadth are key to managerially useful intersectional understanding

Many services, particularly those related to health care, can be considered high-risk in that despite service providers' best efforts, consumers may not attain the outcomes they hope to achieve. Recent research highlights how cultural models regarding service providers influence the ways consumers experience and respond to failure. What bears investigating is how these cultural models and consumers' related framings of failure shape consumer experience in high-risk contexts. Analyzing data from informants engaged with various types of infertility services, we develop a typology of four consumer experiential framings of failure that explore their experiences across three dimensions. These are as follows: the implicit cultural model that shapes relationships with service providers, the implicit cultural model regarding goal pursuit, and consumers' tacit understandings regarding their appropriate courses of action in response to failure. We link each distinct type of experiential framing to consumers' distinct set of expectations related to service recovery. And we offer insights for service providers on how to manage their relationships with consumers and (in the tradition of transformative services research) how to enhance consumer well-being.

Purpose Conversations surrounding gender are sweeping the globe as the voices and lived experiences of people are being heard and shared at unprecedented rates. Discourses about gender in advertising are embedded in cultural narratives and legitimatized by a broad system of institutional structures and actors, at both macro and micro/consumer levels. This study aims to explore how consumers (one type of institutional actor) engage in legitimizing/delegitimizing messages of gender in the marketplace. Design/methodology/approach This research draws on a qualitative approach, specifically the use of in-depth interviews with men across three global contexts. Findings This research identifies the ways in which men engage in (de)legitimizing messages of masculinity in advertising such as reiteration, reframing, ascribing to alternate logics and prioritizing personal norms. Research limitations/implications Across three contexts, this research theorizes the (de)legitimization of gender ideals in advertising and situates consumer narratives within broader institutional forces, providing a holistic understanding of the phenomenon. Practical implications Understanding the ways in which individuals either accept or reject gendered ideals in media aids advertising and marketing professionals in tailoring messages that resonate with audiences. Social implications Understanding how individuals negotiate their gender and the messages they deem as legitimate are crucial to understanding gender issues related to consumer welfare and public policy. Originality/value While research has examined advertising practitioners’ views regarding gender from an institutional perspective, research on how consumers construct and maintain the legitimacy of gendered messages in the marketplace is scarce. This research theorizes and illustrates the (de)legitimization of gender ideals across three contexts.