Despite tremendous heterogeneity in culture, native language, values, socioeconomic status and a steadily growing presence in the United States, Asian Americans are viewed as a monolithic group under the model minority stereotype. Using the focus group approach with youth, young professionals, key/community leaders, and parent participants, the authors determined that in reference to Filipino Americans living in the diverse ethnic and cultural landscape of Hawai'i, the model minority label does not apply. Implications for policy, practice, and further research are discussed.