The development of the 42-item Asian American Values Scale-Multidimensional (AAVS-M) is presented. In Study 1, data from 163 Asian American respondents were subjected to a principal components analysis, which reduced the initial set of 180 items to 42 items divided into 5 components: collectivism, conformity to norms, emotional self-control, family recognition through achievement, and humility. The data also revealed initial evidence of the AAVS-M total and subscale scores' reliability and validity. In Study 2, data from 189 Asian American respondents were subjected to a confirmatory factor analysis, which supported a hierarchical factor structure underlying the AAVS-M. Additional reliability and validity evidence of AAVS-M total and subscale scores were found. In Study 3, data from 38 Asian American respondents yielded evidence of AAVS-M total and subscale scores' test-retest reliability.

One-hundred-and-sixteen Asian American college students viewed analogue videotapes in which an actress portraying a European American female "counselor" expressed cultural values that were either consistent or inconsistent with Asian culture to an actress portraying an Asian American female "client." In addition, the counselor either acknowledged racial differences or did not acknowledge racial differences with the client. The results showed that when the counselor expressed values that were inconsistent with Asian culture, the counselor who acknowledged racial differences was perceived to be more cross-culturally competent than the counselor who did not acknowledge racial differences. Also, the results showed that observer-participants' adherence to the value of conformity to norms was positively associated with their ratings of counselor credibility and crosscultural counseling competence. (PsycINFO Database Record (c) 2010 APA, all rights reserved).