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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.Abstract The purpose of this study was to empirically evaluate a modified version of Sheth's model (1981) of buying behavior, in order to determine retail buyers' willingness to trade off on negotiation variables when placing items on automatic replenishment (AR). A total of 103 usable questionnaires were returned from corporate buyers from five major department store chains located throughout the USA, yielding a 41 percent response rate. Multiple regression analysis indicated that the modified portion of Sheth's model used in this study was satisfactory in exploring relationships that exist between buyers and vendors when determining what products can be placed on AR. The model was significant and respectable in explanatory power, and the significant or highly related variables were: merchandise driven mentality; price/value; color; design; and type of merchandise category. These were all significant or highly related to the buyer's willingness to trade off on the negotiation variables (price, packaging, delivery and assortment). Future research is needed to explore the development of a model that explains the process and decision criteria for successful AR programs.Introduction Essential to survival and success in the retail apparel industry is the timely projection of consumer demand and accurate forecasting of fashion trends for the upcoming year. Shorter product life cycles, product proliferation, and global competition have made it increasingly difficult for retailers to effectively manage consumer demand (Daugherty et al., 1999). Therefore, retailers must partner with suppliers in order to meet the competitive demands of our economy and retail industry. Successful partnerships share in each other's problems and successes. A key to successful partnerships is skilled and honest negotiations.In 1985, Roger Milliken, president of Milliken and Company, recognized the challenges faced by apparel retailers with respect to managing customer