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Purpose -This paper aims to explore the viability of social networking software as a new tool for librarian recruitment and retention. Design/methodology/approach -Emerging technologies such as social networking software enable new and unique opportunities for the recruitment and retention of librarians. Social networking software can bridge the generational divide that exists between current library and information science graduates and library professionals. Boomer librarians, Bridge generation librarians and Next-Gen librarians all have things in common that may not be readily apparent when meeting face to face. However, in a virtual setting, a more egalitarian environment can be achieved. This paper aims to present how corporate, academic and government librarians -Bridge and Next-gens -created the first (as far as is known) virtual e-mentoring program using social networking software (IM, wikis, blogs, and virtual worlds). This virtual mentoring program was offered through the