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Despite the risks involved when mixing alcohol with casual sexual activity, the majority of college students engage in hookups, and the majority of those hookups involve alcohol. This study focused on the protective role college students' peers can play and the situational factors that might influence their willingness to intervene when a close friend is about to hook up intoxicated. Drawing on the theory of planned behavior (TPB), this study investigated differences in students' (N = 1270) attitudes, norms, perceived behavioral control, and intentions to persuade a close friend not to engage in a hypothetical drunken hookup using a 2 (friend sex) × 2 (participant sex) × 2 (sober/intoxicated) factorial design. Results indicated significant differences in the TPB variables. Participants intended to intervene with female friends, but not male friends, and women were more likely to intervene than men. Participants in the sober condition had stronger intentions to intervene than those in the intoxicated condition, but this effect was driven by increases in men's intentions when sober. Implications for theory and prevention programming are discussed.

& Schuwerk, 2007), a scenario-based alcohol prevention simulation, has been used in a curriculum infusion design to promote healthy alcohol-related decision making among college students. Its use offers a unique research opportunity to explore students' beliefs and talk about sex and friendships in the culture of college drinking. This study examines students' alcohol-related decisions and discussion of those decisions. In the simulated drinking context LTAI, participants have to decide what to do about an intoxicated female friend in a scenario in which a new male acquaintance invites her to go to his place. A qualitative observation and analysis of 141 undergraduate students' discussions about the situation and their decisions in it about how to treat their friend revealed two major themes: the importance of relational factors in students' decision making, and the variety of communicative strategies employed to protect their friends. In addition, the use of curriculum infusion and simulations regarding college drinking provided students with complex yet salient communication problems to investigate while also addressing a major health concern.

This project examines alcohol messages exchanged between college students and their parents, as well as how such messages associate with college students' dangerous drinking. Undergraduate students ages 18 to 25 years were recruited for the study and asked to recruit a parent. The sample included 198 students and 188 parents, all of whom completed an online survey. This study found parents tended to emphasize the negative aspects of drinking, particularly the dangers of drinking and driving and the academic consequences of too much partying. Results indicated that parent-student alcohol communication has various dimensions, including negative aspects of drinking, rules about drinking, drinking in moderation, and benefits of drinking. Parents' reports of discussing alcohol rules had a significant, negative association with students' alcohol consumption, whereas parents' reports of discussing the negative aspects of alcohol use had significant, positive associations with students' dangerous drinking.

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