Joanne Martin's scholarship has significantly influenced the study of organizational culture by communication scholars. Martin's recent metatheory seeks to ''map'' the ''terrain'' of perspectives commonly used to study organizational culture and argues for the use of multiple perspectives to produce more fruitful research. While acknowledging the benefits of this metatheory, we critique 2 of its problematic elements. Both arise from Martin's claims about the phenomena of organizational culture and the various perspectives through which they might be known. The first problem involves Martin's decoupling of ontology and epistemology, as well as her subsequent oscillation between 2 conflicting clusters of ''onto-epistemological'' claims. Partly as a result, Martin also overemphasizes the ideational dimensions of organizational culture, thereby inhibiting analysis of its production in and through communication. These problems may negatively affect how communication scholars conceptualize organizational cultural phenomena and analyze data. To mitigate these problems, we offer 2 readings derived from social constructionism, poststructuralism, and critical realism. These readings aid communication scholars in successfully using Martin's metatheory. We conclude by considering the implications of this critique for the development of metatheory in communication.
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