Previous work has shown that stance—the way speakers position themselves with respect to what they are talking about and who they are talking to—provides powerful insights into why speakers choose certain linguistic variants, beyond correlations with macro-social categories such as gender, ethnicity, and social class. However, as stancetaking moves are highly context-dependent, they have rarely been explored quantitatively, making the observed variable patterns difficult to generalize. This article seeks to contribute to this methodological gap by proposing a formal guide to coding stance and demonstrating how it can be operationalized quantitatively. Drawing on a corpus of eight individuals, self-recorded in three situations with varying levels of social distance, we apply this method to variation between English complementizers that and zero (i.e. no overt complementizer), providing a replicable and theoretically grounded protocol that incorporates both quantitative and qualitative analyses in a variationist sociolinguistic study. (Stance, complementizers, that, English)*

In this study, we target the speech act of direction-giving using variationist sociolinguistic methods within a corpus of vernacular speech from six Ontario communities. Not only do we find social and geographical correlates to linguistic choices in direction-giving, but we also establish the influence of the physical layout of the community/place in question. Direction-giving in the urban center of Toronto (Southern Ontario) contrasts with five Northern Ontario communities. Northerners use more relative directions, while Torontonians use more cardinal directions, landmarks, and proper street names – for example, Go east on Bloor to the Manulife Centre. We also find that specific lexical choices (e.g., Take a right vs. Make a right) distinguish direction-givers in Northern Ontario from those in Toronto. These differences identify direction-giving as an ideal site for sociolinguistic and dialectological investigation and corroborate previous findings documenting regional variation in Canadian English.