Two experiments examined the processing of objects with low name agreement. Experiment I compared naming latencies for objects with three different types of name disagreement to those for matched control objects with very high name agreement. Objects with low name agreement due to abbreviations (e.g. phone) were named no more slowly than were control objects. Objects with multiple names (e.g. couch, sofa, settee) and objects often given incorrect names (e.g. spider for ant) took longer to name correctly than did matched controls. These results were confirmed in a second naming experiment using a revised set of high-name-agreement control stimuli. In Experiment 2, subjects carried out an object decision task using the revised stimulus set. Subjects could recognize objects with multiple names as quickly as those with high name agreement. Objects often given incorrect names were recognized by subjects more slowly than were high-agreement matched stimuli. The pattern of data suggests that the delay in naming latency due to the availability of more than one correct name arises after structural recognition. In contrast, the slowed naming of objects often misnamed would seem to originate from difficulties encountered at or before the structural stage of recognition.
Three experiments are reported in which participants are asked to name pictures at the subordinate level (e.g. POODLE) whilst ignoring a distractor word. In Experiment 1, the distractor words included the names of other exemplars from the same basic-level category (e.g. spaniel). Naming latencies were prolonged in this condition, relative to unrelated conditions. In Experiment 2, the distractor words included the correct basic level names (e.g. dog) and the names of related basic level objects (e.g. cat). Subordinate naming latencies were faster in these conditions than in unrelated conditions, suggesting that basic level names can be eliminated as competitors and that it can even be useful to have simultaneous activation of the correct basic level representation when retrieving subordinate names. Finally, Experiment 3 showed that when the names of subordinate objects from a related basic-level category (e.g. koala) are printed on objects, subordinate naming latencies are again delayed when compared with unrelated conditions. The results are discussed with reference to current models of object name retrieval.
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