Studies investigating beginner Chinese learners' character learning strategies found that learners considered orthographic knowledge the most useful factor (Ke, 1998; Shen, 2005). Orthographic recognition correlates with character identification and production and can be used by advanced learners to solve word identification problems (Everson, 2007). The central question, then, is how learners and educators can develop this ability. Component analysis and semantic radical instruction throughout the process of teaching beginner learners of non-character background can help learners create meaningful content out of seemingly disconnected information (Zahradníková, 2016). The multimedia material presented in this paper is specially designed with this in mind. A future research study will be conducted to understand the efficacy of modules and practices.

With the widespread adoption of smartphones and IP geolocation technology, many enterprises offering e-commerce services are seeking to leverage offline environmental information to gain insight into consumer preferences and improve online operations. Among the various environmental variables, crowd density is a key factor that influences consumer behavior. This paper conducted three studies to explore how social crowding affects consumers' brand preferences in online consumption scenarios, utilizing secondary data, ANOVA, regression, and bootstrapping analysis. The results demonstrate that high social crowding has a significant positive impact on consumers' preferences for brands with logos that have clear boundaries. Furthermore, this effect is moderated by consumers' regulatory focus. In the context of e-commerce, the findings suggest that enterprises can benefit from leveraging offline environmental information to optimize online operations and improve brand recognition.

The "Online Exhibition", at the beginning of the "SARS" period, is discussed in regards to the exhibition industry in China. The discussion leads the Industry to think about innovation of the traditional exhibition economy. Experts in the industry are very concerned about the "Online Exhibition" while the experiences of 2008 caused by the global financial crises influenced China's economic development. This kind of situation for China's exhibition industry poses a new challenge. The industry once again is concerned about the "Online Exhibition" and its developmental trends and the environment. This article discusses the "Online Exhibition" environment and the strategy of building an effective system.

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Abstract. Mass entrepreneurs and innovation is prevailing in China. The central government and local governments have published unprecedented preferential policies and supporting services. However, many entrepreneurs have difficulties in obtaining entrepreneurial policies and services. The imbalance between information supply and demand is the main problem. The problem could be alleviated by using official account on social media because of its feature of authority and convenience. This paper will focus on the role of social media in promoting mass entrepreneurs and innovation. It will also supply the government official social media account with some suggestions on daily running.