Aim of the research. To describe objective and subjective factors of language semantic interpretation of gradation thinking content (psychological and linguistic aspects in gradation semantics). Research methods. The article describes the foundations of distinguishing functional and semantic gradation category in the Ukrainian language which is reflected in the units of different levels. The linguistic cognitive character of the investigation is proved within these notions, as one of the principle tasks of the work is to determine mental anthropocentric and psychological factors of emerging gradation utterances in the Ukrainian language, which demonstrate the unity of linguistics and psychology, language and speech. The methodology consisted in comparing the materials of gradation in different levels, carrying out hypothetic modeling of the gradation scale on the basis of functioning gradation verbal markers, determining psychological foundations for gradation functioning in the individual picture of the world. The interaction of the objective (conceptual world of the gradated O) and the subjective (emotional and intellectual sphere of the gradator S) worlds creates the gradation fragment in a language, its orientation concerning the gradation dimension (O – object, S – subject of gradation). Results. The investigation of the motivation, semantic accentuation and communicators character, i.e. the inner world of the speaker and listener, text author and reader, enabled to code and decode the information given in the text. For decoding we identified the gradation units and explicated them on the sentence (text) level, distinguished pragmatic structures with redundant information. Thus the problem of certain stereotypes as the norm of environment perception, deviations from the norm was partially solved and the possibilities of reconstructing the quality characteristics of the language world picture were expanded. Conclusion. The choice of the verbal implementation for gradation category is carried out by the author of the communication act, it is subordinated to particular psychological regularities, which are general for human language but mentally individual concerning the communicator personality and individual language picture of the world.

W języku ukraińskim nazwy kolorów tworzą jakościowo i ilościowo rozwiniętą grupę leksykalno-semantyczną, do której należą nazwy kolorów oraz ich odcienie. Celem artykułu jest badanie semantycznych, gramatycznych i strukturalnych cech słownictwa rdzennego, wyodrębnienie i określenie cech stylistycznych nazw kolorów językowego obrazu świata Ukraińców, analiza funkcjonowania oraz zasad użycia indywidualnych autorskich określeń kolorów w prozie ukraińskich postmodernistów.

Aim. To determine and analyse motivating factors, which influence the education component of forming successful Ukrainian journalist students and their value orientations. Methods. The main research methods are observation, test, interview, questionnaire and analysis of scientific works. A set of diagnostic tools was used among which were the Dmitriy Leontyev’s Purpose-in-Life Test, which included three most vital life orientations: purpose of life, its eventfulness and self-realisation, and Milton Rokeach’s Value orientations questionnaire. For processing the data, the following analysis methods were used: processing of quantitative data by applying methods of mathematical analysis of statistical; Student’s t-test to compare medians of two independent samples; Spearman’s rank correlation; processing of qualitative data: content study and analysis, processing of the obtained data; quantitative and qualitative analysis. Results. The practical value of the research results consisted in determining modern value orientations and learning and professional motivation of the successful Ukrainian student-journalists as well as finding out that the profession of a journalist can be successful. Conclusion. It was identified that journalist education has a specific character, which should include motivating students to achieving success in learning and professional development. The study demonstrated that the future professional competency growth of the journalism students can be achieved with the development of their instrumental and terminal values. Some student’s success indicators were identified for implementing in the student professional training in order to motivate them to learning and professional efficiency and forming their system of value orientations.

The aim of the study. By means of the epistolary, namely through selected pages of correspondence with friends and colleagues in Ukraine and the Diaspora, to describe the fi gure of I. Svitlychny – poet, translator, subtle connoisseur of the word. Research methods. The article describes the descriptive, functional-stylistic method used, a comparative analysis of Ivan Svitlychny’s epistolary text and the memoirs of his associates. The peculiarity of such methods is to perceive the in-tegrity of the text (textual semantics) and to explain the coherence of the material (the meaning of the text), the task of which is to reveal the intrathecal features of the epistolary of a famous dissident. The study of extralinguistic intentions of the represented text of Ivan Svetlichny is involved in the method of discourse analysis, which sheds light on the external factors that infl uence the cognitive component of the verbal picture of the individual style of the writer. Ivan Svitlychny’s epis-tolary creativity concentrates important social, moral, ethical ideals of modernity, reveals depth of thinking, sharpness of worldview, ability to skillfully reveal the inner world of man. The artistic perfection of individual speech, the aesthetic taste are manifested in the choice of lexical means of expression The Dictionary of I. Svitlychnyk’s language contains a considerable amount of expressive vocabulary, which is used as a stylistic attribute of individual style. One of the decisive fac-tors infl uencing the functioning of special forms in epistolary text is the individual author’s style, the general concept and the ideological and aesthetic orientation of the writer’s work. The study of I. Svetlichny’s letters makes it possible to consider the whole use of lexical means as a single stylistic complex, formed not only by objectively defi ned properties of words, but also by their subjective authorial in terpretation, which is an essential aspect in the context analysis. So, analyzing the process of personality formation of I. Svitlychny, we can distinguish the following factors that determined the linguistic and psychological features of the writer and scientist’s linguistic creation: comprehensive erudition, high education, studying at the Kharkiv University, postgraduate studies of the Institute of Literature of NAS of Ukraine; communication with peasants, workers, repressed; long-term edito-rial activity; natural linguistic sense and intuition, individual-language practice in four styles (artistic, scientifi c, journalistic, epistolary); editing and refi ning the Dictionary of Synonyms of the Ukrainian Language; participation in the socio-political dissident current of the Sixties

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