The article presents a social and philosophical analysis of the phenomenon of environmental business as a new ideologeme of social progress. The essence, reasons of occurrence, conditions and directions of the activity of the ecological business in the modern world are analysed. It is concluded that the development of the environmental business is a determinant of the process of the greening of the economy, contributes to the expansion of the environmental thinking of the society and serves as a necessary condition for the sustainable development of the country and the world in general. The environmental business is a vivid example of the interaction between morality and economy.