Purpose:to develop and experimentally substantiate fitness technology for students taking into account their individual peculiarities. Material:The experiment was performed by girls (n=51, age 17-20) who were divided into experimental (n=25) and control (n=26) groups. Classes were held twice a week during the year: 66 hours in the hall and 95 hours of independent study. At the beginning and at the end of the study, all students met the control standards, which allowed to determine the level of development of physical qualities and level of physical fitness. Results:8 exercise complexes were developed to implement our fitness technology. Complexes were taken into account: interests, age, individual characteristics and level of physical fitness of students. At the first lessons the loading was about 45-50%. In the future, the loading increases to 70-75% of the total time of classes. Conclusions:When constructing fitness technology using varieties of fitness it is necessary to take into account: the type and nature of exercises, the volume and intensity of exercises, the number of repetitions and the amount of weight, the frequency of training sessions and the duration of work, intervals of rest, the number and alternation of exercises.

Abstract. Purpose: to work out and experimentally prove health related technology, which would facilitate formation of pupils' healthy life style. Material: In the research pupils of 8-9 years' age participated. From four tested forms we composed four groups. Control groups consisted of 19 boys and 17 girls; experimental groups -of 20 boys and 16 girls, who were practically healthy. Results: the highest absolute increment of physical fitness indicators in experimental group was found in such motor abilities as flexibility, strength of hands' and torso muscles, speed-power qualities. It was noted that for effective development of pupils' physical qualities decisive factor was consideration of sensitive periods and complex approach at physical culture classes. Conclusions: the received results witness about effectiveness of the worked out by us technology. It consists of two blocks with prevailing usage of health related exercises.

Despite the external and internal aspects, Ukraine continues to develop and modernize in diverse fields of activity. One of the areas that is gaining momentum in recent years is the activities of physical culture and sports organizations and their competitions with each other. The competitiveness of sports organization is a set of qualitative (non-price) and cost characteristics of physical culture and sports organization that meet the specific needs of sports organizations customers. The Research Aimed to analyze the competitiveness of physical culture and sports organization on the basis of relevant indicators to manage the competitiveness level of sports enterprise. Research Organization. The study was conducted from October 1, 2019 till February 29, 2020 on the basis of physical culture and sports organization – sports club «Sportexpert». The analysis of the services competitiveness was carried out on the example of the sports enterprise – sports club «Sportexpert». The integral coefficient method was chosen to assess the competitiveness. Research Results. Competitiveness assessment of physical culture and sports enterprises is impossible without analysis of the services competitiveness they provide. The main advantage of the step-by-step method of competitiveness is the assessment that it involves direct measurement and evaluation of the studied indicators. Furthermore, this technique allows taking into account the significance of certain parameters with the help of weigh coefficients, which makes it possible to determine the degree of their impact on the final integrated indicator of competitiveness. The general index of service competitiveness of visiting the gym in the sports club «Sportexpert» is 0,77. That is, 77 % of sports club visitors are satisfied with the service provided. Conclusions. The obtained results of calculations demonstrate that analyzed sports club generally has good competitiveness assessment. The integral evaluation determination of competitiveness was based on 10 indicators – characteristics of the sports club activity. The strong and weak points of the «Sportexpert» sports club have been defined. The main indicators that needed to be changed were prestige of the club, cost of services, quality of equipment, professionalism of coaches, and efficiency of training programs.

The aim: To conduct a comparative analysis of the health indicators of students who were engaged in various types of sports during physical education classes (using the example of power sports). Materials and methods: The research was conducted in 2019-2021 when the male students (n=96) were studying at the 1st and 2nd years in Kharkiv State Academy of Physical Culture. We examined the health indicators of 17-19-year-old students, who were engaged in various power sports: powerlifting, kettlebell lifting, armsport and CrossFit. Students’ health was assessed by indicators of body weight, cardiovascular, respiratory and muscular systems. Results: It was found that during the study period, the most pronounced changes in the activity of the cardiovascular (Robinson’s index) and respiratory systems (vital index) were found among students who were engaged in CrossFit and kettlebell lifting. In the indicators that characterize the muscular system (power index), the greatest increase was found among students who were engaged in powerlifting and armsport. Conclusions: It has been revealed that classes in any power sport positively affect the improvement of certain indicators of students’ health, which, in general, will positively contribute to mastering the skills and abilities to independently use the means of physical culture and sports in everyday life to maintain high performance both during academic and future professional activities.

Purpose:to improve methodic of mobile games' application for physical culture lessons' optimization in primary school that would facilitate motor fitness increase. Material:in experiment 50 boys (7-9 yrs) from main health group (no health problems) participated. For training strength we chose games, which required short speed-power tensions with at moderate loads. The following objects were used: filled ball, dump bells, benches or partners. In games with overcoming own weight we used: wall bars, beams, vertical rope. Results:peculiar features of the improved methodic are as follows: for preparatory part we worked out ten separate complexes of general exercises in game form; for all parts of lesson mobile games were selected so that they should facilitate maximal development of physical qualities; each training was emotionally positively colored that motivate pupils' wish to attend the lessons. Conclusions:for effective development of physical qualities the decisive factor was consideration of sensitive periods and complex approach to physical education lessons.