With the advent of the era of mass tourism, rural tourism has received increasing attention from tourism-related personnel, such as the wide application of Internet, cloud computing, and big data technology, making it possible to build a development path for rural tourism based on the background of big data. The purpose of this paper is to study the development path and data mining mode analysis of rural tourism under the background of data and propose a clustering integration algorithm. The article gives an overview of the fit relationship between rural tourism and big data. This paper takes the farm tourism data in area A as the research object and through the data analysis of the rural tourism development path using the clustering integration algorithm; it explores the effectiveness of the clustering integration algorithm in the construction of the rural tourism development path. The experimental results show that compared with the traditional rural tourism development model in 2020, the tourism revenue in 2021 will increase by more than 300,000 yuan.

Rural ecotourism is of great significance to the construction of new countryside, including promoting rural social progress, adjusting agricultural industrial structure, and increasing farmers’ income. Starting with the basic concepts of rural ecotourism and new rural construction, this study compares and analyzes the development background and main characteristics of rural ecotourism at home and abroad and evaluates the development of rural ecotourism based on the Internet. This study takes Shahe City in Hebei Province as an example to develop rural ecotourism in the new rural construction and analyzes its tourism development status combined with the Internet+. Combined with its development orientation and basic conditions, this study summarizes the main measures for the development of rural ecotourism in Shahe City, Hebei Province, in order to improve the effectiveness of new rural construction. The results showed that the income of Shahe tourism increased by 31.5%, and the income of outbound tourism increased by 8.9%. This shows that the new rural construction can promote the development of rural ecotourism, increase the passenger flow, and improve the per capita income. The new rural construction and rural ecotourism development complement each other.