The problem of the application of effective scientific approaches to the study of the transformation of the markets of infocommunication services, which are caused by the impact of powerful technological innovations, has been studied. The concepts are clarified: systems approach, markets of infocommunication services, infocommunication services. The following tasks have been set and solved. The possibility and expediency of using a systems approach for the study of modern infocommunication services markets is substantiated. Designed a system model of these markets. The model is a global network that is integrated into the global cyberspace of the Internet. The system organization of the modern markets of infocommunication services is investigated. The following subsystems are considered: infocommunication services consumers; global communications; manufacturers, intermediaries and distributors of information products, Internet companies, media and other Internet agents.