This research is entitled the application of speaking skills to local tour guides in the development of community-based tourism in Uitiuh Tuan village, South Semau District, Kupang Regency. The aims of this research are 1) To find out the extent of mastery of speaking skills by the local tour guides, 2) Which of the four indicators is the most difficult for local tour guides to implement? And 3) What are the obstacles faced by local tour guides related to the application of these speaking skills? The research method used in this research is descriptive qualitative with one of the data collection techniques is in-depth interview. The results of this study indicated that local tour guides in Uitiuh Tuan village are still not fully able to master speaking skills properly and correctly, especially for indicators of fluency.This was triggered because of the lack of vocabulary mastery by the tour guides; some even resorted to using the dictionary application on their cellphones when communicating with foreign guests/tourists. This is certainly very disturbing the comfort of tourists and even guests who complain about it. This lack of vocabulary mastery causes them to be less fluent in speaking. For example, when a guest asked about the object or culture of life of the local community, the tour guide was difficult to explain according to the guest/tourist question. In addition to the lack of vocabulary mastery, the use of grammar is also one of the obstacles. Even though guests/tourists may not think that grammar is important, some tour guides feel hesitant or lack confidence to speak in English because they afraid that the grammar is wrong or not quite right. In connection with the factors mentioned above, the head of the Pokdarwis plans to hold regular training related to English capacity, especially in the form of increasing speaking skills in accordance with the components of speaking skills by tour guides which will ultimately lead to improving tourism life and providing welfare for the community around the tourist objects so that community-based tourism is truly felt by the people in Uitiuh Tuan Village.

This study aims to examine the perception of the local community in terms of branding the city of Kupang in the Nusa Tenggara Timur (NTT) of Indonesia. The absence of related studies created a gap for this research to be conducted. We used a descriptive qualitative approach to identify and describe peoples' perceptions towards the efforts of city branding in the formation of the city branding of the city of Kupang by employing in-depth interviews conducted with 20 informants consisting of city government officials, community leaders, influencers, and entrepreneurs in the creative economy sector. The results of the study present five indicators related to "KASIH" as the motto of of Kupang City representing the vision and missions of the City. "KASIH" encompasses creation, secure, healthy, beautiful, and harmony. Results present the extent to which each indicator making up the "KASIH" motto that is prominent to represent the city, as well as the necessary efforts that are required to be taken in order to improve brand awareness. This research is contended useful and contributes both theoretically and practically in regards to city branding, particularly that of Kupang City in NTT Province.

This study aims to determine relationship betweenTransformational leadership style, organizational commitment, working spirit to employee performance where hotels are the main object of this research. Hotels in the tourism industry are accommodation facilities that can help tourists who are traveling with lodging services provided by hotels. Therefore, hotel management in providing services must have quality resources, one of which is human resources.This research uses a quantitative descriptive method.The data analysis technique used in the study was through a questionnaire that had been tested for validity and reliability, then tested multiple linear regression and tested hypotheses on the results of the questionnaire. The results of this study show that Transformational Leadership Style(X1), Organizational Commitment (X2), Working Spirit (X3) simultaneously influence Employee Performance (Y). However, in partial manner, leadership style has no significant effect towards employee performance.

The airport is the first and last contact for tourists who are visiting an area, so service quality is an important issue in airport management. The research objective was to describe the quality of service through the indicators used. The lack of using this research method contained bugs to start this research. This research uses quantitative methods through the DEMATEL method. The data collection technique used a questionnaire that was distributed to 10 people from the management of PT Angkasa Pura with the sampling technique using purposive sampling. The results of this study indicate that the reliability indicator (X1) is the indicator that has the greatest influence on the quality of service at Eltari Kupang international airport. The criteria included in the indicator of reliability are the accuracy of officers in serving customers, having clear service standards, the ability of officers/officers to use tools in the service process. While the indicators most influenced in this study are the indicators of tangibles (X1), empathy (X4), and responsiveness (X3).