Each six-year period raises public policies focused on addressing different aspects in societies, such is the case of young people denominated “nini” (neither studies nor works), term make up to characterize a segment of the population in that situation, INEGI* (National Institute of Statistic and Geography) reported in 2017, approximately 3.9 million young people in this condition according to studies carried out by this institute; in the effort to insert young people into the labor market, the current government starts the program called “Young people building the future of Mexico” that aims to bring young people closer to the company, so analyze the implementation of the youth program building the future of Mexico from the perspective of the employer and its environment, it will allow to understand the actors that take part from the reception of the young person, their follow-up and culmination of the program to later formulate an evaluation criterion that allows the hiring of the young person in the company.