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This article offers a case study of a crime prevention initiative delivered in a neighbourhood of Seoul in South Korea, led by the Design Policy Department of Seoul Metropolitan Government and catalysed by the Mayor of Seoul, Park Won Soon. Here Crime Prevention Through Environmental Design (CPTED) principles have been implemented via an asset-oriented approach that integrates multiple social drivers (that is, needs and goals) within solutions to crime problems. These solutions have been developed and implemented with and by communities rather than for them. The article considers the similarities between the second-generation CPTED approach and design for social innovation and sustainability, and explores the possibility of a third-generation CPTED, which ‘reframes’ crime problems drawing upon ‘design thinking’ to deliver an integrated address to multiple social drivers that realises CPTED outcomes without being CPTED led

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