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The Pitons Management Area (PMA) World Heritage Site is one of the most visited tourist attractions in St. Lucia. Given the magnitude of the tourism industry in St.Lucia in general, coupled with the expanding growth of tourism in the PMA, the need to adopt a sustainable approach to tourism development is imperative. Identifying visitors as a key stakeholder group in sustainable tourism development, this study examined their perspectives and support for sustainable tourism development in the PMA. More specifically, it examined visitors' environmental, economic, and social attitudes based on a sustainable tourism development framework and explored the effect and best predictive validity of attitudes on support for sustainable tourism development. Results indicated that attitudes were generally positive, and as each of the respective attitudes increased, visitors' level of support for sustainable tourism development at the PMA also increased. The Economic Attitudinal Index had the highest predictive power, followed by the Social Attitudinal Index. The Environmental Attitudinal Index was not significant although it was strongly correlated in the bivariate analysis. Implications of the findings for the sustainable development of tourism in the PMA are discussed.

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St. Lucia faces numerous challenges associated with striking a balance between its economic and conservation goals with respect to the Pitons Management Area (PMA) World Heritage Site. Among the various stakeholders, the public sector, which largely constitutes the administrative authorities representing the general public, plays an instrumental role in site management. They are primarily responsible for policy formulation as well as the provision of fiscal incentives and funds to assist in the maintenance of the site. Based on a qualitative inquiry approach, this study explored the perspectives of key persons among pertinent public and non-profit organizations. Semi-structured interviews were conducted among local and national representatives from the public sector. Results revealed that the designation of the PMA as a World Heritage Site has presented both opportunities and challenges to the management of the site. Findings strongly indicate that the integrity and sustainability of the site is at stake due to a lack of commitment, coordination and political will in the public sector.