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This study examines the information content of Mexican and U.S. advertisements in a popular men's magazine to determine the relative levels of information content in the advertising. The research team examined a year's worth of the international and domestic editions of Playboy magazine, using a 14‐point information cue criteria. The study concluded that Mexican magazine advertisements are more informative than those in the U.S. editions. Additional conclusions indicated that information cues are markedly different with respect to frequency within the advertisements of the two countries.

The original conceptualization of usability was ease of use, this was later expanded into a multi-dimensional construct in ISO standards and usability literature. Such an expansion is seen as an improvement, since cross-study comparison or benchmarking cannot objectively be done without a common set of usability components being defined. The current issue lies in how these components are operationalized, measured and validated. Although ISO standards ties usability to contextual situations, recent research has started to also recognize psychographic and demographic variations within the same context. The purpose of this study is to review web site usability as it relates to ISO standards (more specifically ISO 9126, ISO 9241 and ISO/IEC 25010) and existing usability studies. Implications for researchers and practitioners are provided.

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