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Introduction: Currently Europe regards itself as a leader in the global race towards smart automated transport. According to ERTRAC, European Road Transport Research Advisory Council, automated driving innovation is motivated by technological advancements as well as “social goals of equality”. This article analyzes to what extent such dimensions of gender and diversity have become visible in smart car advertisements and how they correspond with the notion of Gender-Smart Mobility, which signifies equal and accessible transport solutions. Methods: Guided by theoretical notions of gender scripts and discourse analysis, this article addresses how perspectives of smart technology, gender, and class are carved out and handled in YouTube videos applied as marketing tools. Using visual analysis as a method, videos from well-known car producers such as BMW and Volvo are scrutinized. The visual analysis includes a presentation of the car company, descriptions of the most relevant YouTube videos, and discussion of the findings. Results: The visual analysis of the Volvo and BMW YouTube videos points to the lack of inclusiveness. There continues to be a prevalent reproduction of gendered stereotypes in the videos, not least in the notion of ‘hyper masculinity’ storytelling by BMW and how leaders (be they women or men) look, i.e., middle-class people. Volvo, on the other hand, has maintained its focus on female professionals in parallel with the introduction of new and energy-saving cars. Yet, a rather one-sided presentation of a professional business-woman is depicted as a replication of the businessman. Conclusion: In the final section, it is assessed how the visual branding complies with the notion of Gender-Smart Mobility, a concept that was developed in the EU Horizon 2020 project TInnGO. The two brands meet the Gender-Smart Mobility indicator, but only to some degree. None of the companies are fully inclusive, and it is difficult to label them as gender-smart and sustainable despite their ambitions of feeding into the green transition.

Online death events constitute integral parts of many competitive online multiplayer games. Nonetheless, research has identified death events as frequently involved in the proceedings of toxic behaviors (Märtens et al., 2015). While much existing research has been attentive towards providing a range of explanations for the emergence of toxic behaviors in online games (see for example Kordyaka et al. in Internet Research, 30(4), 1081–1102, 2020; Kou, 2020; Kowert in Frontiers in Psychology, 11, 2020), research exploring the micro sociological mechanisms involved is currently limited. By applying a micro sociological situational approach to a sample of screen-recorded video data from an observational study of online toxic behaviors in League of Legends, we find that patterns of interactional rituals and situational properties play an important role in whether a death event, in which one or more players are killed, escalates into a toxic encounter. These preliminary results suggest a micro-situational understanding to be explored and refined in future empirical research. From the preliminary findings, a range of potential interventions to mitigate toxic behavior and promote social inclusion in online gaming are suggested. Among these, two types of social-norm interventions, targeting social referents and weakening social norms, align well with the main findings.

Three series of ionic self-assembled materials based on anionic azo-dyes and cationic benzalkonium surfactants were synthesized and thin films were prepared by spin-casting. These thin films appear isotropic when investigated with polarized optical microscopy, although they are highly anisotropic. Here, three series of homologous materials were studied to rationalize this observation. Investigating thin films of ordered molecular materials relies to a large extent on advanced experimental methods and large research infrastructure. A statement that in particular is true for thin films with nanoscopic order, where X-ray reflectometry, X-ray and neutron scattering, electron microscopy and atom force microscopy (AFM) has to be used to elucidate film morphology and the underlying molecular structure. Here, the thin films were investigated using AFM, optical microscopy and polarized absorption spectroscopy. It was shown that by using numerical method for treating the polarized absorption spectroscopy data, the molecular structure can be elucidated. Further, it was shown that polarized optical spectroscopy is a general tool that allows determination of the molecular order in thin films. Finally, it was found that full control of thermal history and rigorous control of the ionic self-assembly conditions are required to reproducibly make these materials of high nanoscopic order. Similarly, the conditions for spin-casting are shown to be determining for the overall thin film morphology, while molecular order is maintained.