The research, undertaken in two different stages, was aimed at establishing an understanding of how consumers dispose of fashion products and how to increase sustainable consumption. Increasing volumes of textiles are being produced, purchased and disposed of in landfill sites, which affect the environment. Research has identified the influences in increased purchase behaviour and the tendency to keep clothing for a shorter time. A combination of qualitative and quantitative methods was used to undertake this exploratory research. Consumer focus groups and interviews were conducted initially to identify the main themes relating to fashion consumption and disposition. These were followed by a survey administered to young females to ratify the qualitative findings and to ascertain the extent of textile reuse and recycling. This study identifies consumers' lack of understanding of how this behaviour affects the environment and suggests ways of addressing the growing problem of textile waste and how fashion consumption could become more sustainable.

Purpose -The over-arching purpose of this research is to explore the issue of supplier management within the context of fast-moving fashion retailing. Design/methodology/approach -Qualitative research utilising key informant interviews was used.Findings -The research suggests that retailers may adopt a multi-tiered approach, whereby dynamism and responsiveness are achieved through only partially agile supply chains. Practical implications -Based on the nature of the qualitative data, the paper provides useful insight into the mechanism by which retailers may balance the need for customer responsiveness with the need for operational and financial viability. Originality/value -The research highlights the need for the establishment of relationships, the benefits of developing a networked approach, and suggests three distinct stages for a multi-staged approach.