PurposeTo increase the use of its resources and services, the Rizal Library of the Ateneo de Manila University embarked on a relationship marketing program targeted at three segments of the market, namely, the faculty, the graduate students and the undergraduate students. This paper aims to investigate this program.Design/methodology/approachThe paper reports the results of its program over a period of time to compare usage before and after the program was implemented.FindingsResults indicate that the program was successful in its implementation. Success indicators showed a marked increase in the use of its resources and services.Practical implicationsMore relationship marketing strategies involving the students and faculty should be introduced to further make the library more visible, open lines of communication between the library and its users and increase customer satisfaction.Originality/valueThe strategy increased library traffic. It could be adapted by other libraries to increase usage of their resources and facilities.

The Philippines is unique among the ASEAN member states (AMS) in implementing its continuing professional development (CPD) policy among its professionals. It is the only AMS that requires CPD compliance for the renewal of the Professional Identification Card of its professionals. For that matter, it is the only country in the ASEAN that requires graduates of Library and Information Science to take and pass a licensure examination before they can practice the profession. The Bachelor's degree in LIS also has a common curriculum for all the schools offering the degree as mandated by the Commission on Higher Education except for autonomous higher education institutions. The chapter discusses the laws, practices, and issues that affect the practice of librarianship in the Philippines and how CPD impacts the ASEAN Qualifications Framework (AQRF), career progression and eventually the Mutual Recognition Arrangements (MRA) among ASEAN member countries.

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