The main aim of this study is to identify purchase intention among Malaysian online consumer towards online store. A recent data provided by MCMC indicate that only 9.3 percent of Internet users in Malaysia admitted doing online purchasing despite huge number reflects Malaysian is heavy Internet users. This is due to the factors that the consumers are feared towards risk they may get during shopping online and this can affect their purchase intention activities. The finding identified that privacy risk and delivery risk are significant to purchase intention among online consumers in Malaysia. Meanwhile, financial risk, product performance risk, time risk, psychological risk, social risk and after-sale risk are not significant to purchase intention. This indicated that Malaysian online consumers tend to care their personal information has been misused by third parties within their permission in order to prevent privacy risk in online shopping activities.

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Online shopping has risen to the third position among Malaysians who use the Internet. Typically, past customer online reviews are deciding factors for an online business's success or failure because online consumers encounter online reviews while visiting a website, and it has a direct effect on their ability to purchase impulsively and online impulse buying conduct. The majority of previous research on market-generated context as a factor in online impulse buying behaviour has concentrated on the market-generated background. As a result, this research identified two types of online reviews as independent variables: hedonic and utilitarian value online reviews, browsing, and willingness to buy impulsively as mediating and moderating variables. While online impulse buying behaviour a dependent variable. This study only involves online shoppers who have made at least one purchase on both Lazada Malaysia and Shopee Malaysia websites. This study took a quantitative approach, with 100 responses collected from online shoppers who had made at least one purchase on Shopee Malaysia and Lazada Malaysia through an online questionnaire. Due to the deletion of one straight-lining response, 99 responses were subjected to data analysis using SmartPLS software. According to the results, hedonic value online reviews influence browsing, and browsing influences the urge to buy impulsively and directly to online impulse purchasing.

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The dramatic rose numbers of graduated students from higher education institutions cause unemployment issues among youth in Malaysia. Therefore, the entrepreneur indicated as one of the overcome determinants to against this issue. This study intended to identify the factors that influence entrepreneurial intention among undergraduate students among University Malaysia Kelantan since University Malaysia Kelantan is an entrepreneurial university. A total of 370 undergraduate students selected randomly, and all responses were collected by an online questionnaire. Furthermore, all data were proceeded by SmartPLS software. The finding showed that attitude, entrepreneurial education, and perceived behavioral control directly affect entrepreneurial intention, whereas subjective norms and attitudes have positively significant towards entrepreneurial educations. However, entrepreneurial education does not mediate effect in this study. Therefore, this study provides several benefits for higher institutions, public, and government organizations.