This research proposes that mortality salience leads individuals to engage in differentiation of excessive consumption based on their appraisal of the karmic system. Study 1 demonstrated that mortality salience interacts with belief in karma to jointly determine excessive consumption, such that consumers faced with mortality salience tend to increase overconsumption likelihood when they have a weak (vs. strong) belief in karma. Study 2 revealed the underlying mechanism – temporal perspective – that drives our main effect. Replicating the findings of the two previous studies, study 3 further delineated benefit appeal as a theoretically derived boundary condition for the proposed interaction effect on excessiveness. Theoretical and, practical implications, as well as avenues for future research are discussed.

This study focuses on the use of we-media by small- and medium-sized enterprises (SMEs) to disclose internal corporate social responsibility (ICSR) under the impact of the 2019 novel coronavirus disease (COVID-19). Study 1 interprets the catalyst effect of COVID-19 on the externalization of SMEs’ ICSR. The fuzzy grading evaluation method is initially verified. Under the impact of COVID-19, SMEs fulfilling their ICSR can enhance consumer brand attitudes. Study 2 uses a structural equation model and empirical analysis of 946 effective samples and finds that consumers perceive the self-sacrifice of corporations during the coronavirus disease period. SMEs can fulfill their ICSR to enhance the internal explanation mechanism of consumer brand attitudes and the moderating role of enterprise losses.

With the development of Internet e-commerce channels, online shopping platforms have become the main channel for consumers to buy nearly expired food. Date labels, as one of the main external clues, play a decisive role in nearly expired food purchasing. Therefore, based on attention-related theory, this study attempts to explore the influence exerted by different time frames on consumers’ willingness to buy and its mechanism. The results show that compared with the date, consumers have a higher willingness to buy nearly expired food when the expiration time is framed by delay. More specifically, compared to the date, the delay causes the individual to have a longer time perception, thus more preference for nearly expired food. Meanwhile, the mediating effect of time perception is moderated by food type. The conclusion of this research is helpful to expand the theoretical framework of time frames and related fields on nearly expired food, as well as provide practical guidance for marketers to effectively promote nearly expired food.

Consumers tend to be impatient during an online wait (e.g., waiting for webpages to download), which may decrease their satisfaction with online retailers. The current research addresses this important issue by identifying a simple and viable strategy to boost consumer patience: the presence of anthropomorphic cues on the download interface. In particular, we postulate a matching effect between anthropomorphic cues and shopping motivation on consumer patience, such that hedonic (vs. utilitarian) consumption benefits from exciting (vs. sincere) anthropomorphism, whereas utilitarian (vs. hedonic) consumption benefits from sincere (vs. exciting) anthropomorphism (Study 1). Notably, these effects are driven by a match between anthropomorphic cues and shopping motivation that creates perceptions of fluency, and the ensuing enjoyment experience yields enhanced patience (Study 2). In addition to having substantive theoretical implications for the anthropomorphism, patience, and persuasion literature, our findings offer novel insights regarding ways for marketers to effectively manage online wait.

PurposeThis paper aims to investigate the impacts of rumors' information characteristics on people's believing and spreading of rumors online.Design/methodology/approachThis study employed a mixed-methods approach by combining qualitative and quantitative methods. In study 1, the authors explored different types of rumors and their information source characteristics through qualitative research. In study 2, the authors utilized the findings from study 1 to develop an empirical model to verify the impact of these characteristics on the public's behaviors of believing and spreading rumors by content analysis and quantitative research.FindingsThe results show that five information source characteristics – credibility, professionalism, attractiveness, mystery and concreteness – influence the spreading effect of different types of rumors.Research limitations/implicationsThis study contributes to rumor spreading research by deepening the theory of information source characteristics and adding to the emerging literature on the COVID-19 pandemic.Practical implicationsInsights from this research offer important practical implications for policymakers and online-platform operators by highlighting how to suppress the spread of rumors, particularly those associated with COVID-19.Originality/valueThis research introduces the theory of information source characteristics into the field of rumor spreading and adopts a mixed-methods approach, taking COVID-19 rumors as a typical case, which provides a unique perspective for a deeper understanding of rumor spreading's antecedences.