The aim of this paper is to report on an exploratory, qualitative study of how small and medium enterprises (SMEs) describe their firm's relationships with or impact on stakeholders when communicating corporate social responsibility (CSR) on their websites. Design/methodology/approach: Qualitative content analysis was conducted on 22 Australian SME websites from the information media and telecommunications sector. Stakeholder theory was used as the basis for analysis. Findings: An important aspect of CSR communication is reporting the firm's relationships with stakeholders such as society/communities, ecological environment, employees, customers and suppliers. This paper provides insights into how these relationships are manifested in SME website communications. For example, three-way relationships between the firm and stakeholders were described on some websites, but few explained the impact of their CSR on stakeholders. Originality/value: There has been little research on how SMEs use channels such as websites to communicate CSR. This paper addresses this gap in knowledge by providing insights into how SMEs describe stakeholder relationships in CSR website communications. Practical implications: The findings offer SME owner-managers ideas on different ways they can incorporate details of stakeholder relationships in CSR website communications. Research limitations/implications: This study concentrated on identifying the CSR communication on websites from one industry sector in Australia. These limitations provide the basis for future research to explore and compare CSR communication on websites by SMEs from other industry sectors and countries.
Peoples' need to socialize with others and greed for power can be best captured with Aristotle's description of human beings as "political animals"/"social animals." This paper reports on observations of how cyber communities, such as Web-based forums and mailing lists, manifest themselves through social interactions and shared values, membership and friendship, and commitments and loyalty. The paper highlights the importance of power relations in these communities, how they are formed, exercised and evolve. This paper explores power relations as they emerge in two online Vietnamese communities and suggests a new understanding of the formation and evolution of power in virtual societies.
There has been an increasing interest in the use of inter-organisational groups to address regional implications in sustainable development. These groups bring together local knowledge and expertise and span boundaries between government and industry organisations. Our focus is in understanding how knowledge is shared in such inter-organisational groups. Utilising interviews, observations and social network analysis, we examine the knowledge sharing implications derived from the mixed membership, multilevel interaction, and the need to span boundaries with external organisations in these collaborations.
This paper presents a framework on how Small and Medium Enterprises (SMEs) can proactively incorporate content relating to their ecological responsibility (or green) activities in their websites. SME studies offer limited guidance on, and conceptualisation of, how organisations can incorporate different types of content into their website designs. This paper addresses this problem by presenting the results of an exploratory, qualitative content analysis of Australian SME websites where emergent themes are interpreted using framing and legitimacy theories. The themes are grouped under three dimensions (location, presentation, and specificity) to form a theoretically-informed framework. The paper outlines how scholars can use the framework to develop models and carry out evaluations regarding how SMEs embed green content, and potentially other specific content types, in their websites. It also summarises how the framework can assist SMEs (or website developers serving them) make informed decisions regarding framing their websites as green, or de-emphasising this content, by paying attention to its location (e.g. homepage, navigation bars) and presentation (e.g. how paragraphs, images, etc are used) within webpages. The legitimacy or credibility of the green content can be enhanced using different types of specificity (e.g. statistics, detail of processes and actions, and third-party substantiation).
Research has focused on formal and informal groups playing a significant role in organisational knowledge sharing. The concept of the Community of Practice (CoP) has emerged as one such form and has attracted the attention of researchers. This paper reports the initial stages of an ongoing study of an emerging CoP. Specifically, we report the initial stage of a longer-term action research study, investigating how individuals within an informal group in a knowledge intensive organisation perceive themselves, including whether they display the characteristics commonly attributed to a CoP (Wenger, 1998) and how their shared practice might be related to knowledge work. Furthermore, reflecting upon the results reported we capture, in a model, how an emerging CoP might contribute to Knowledge Management (KM) in a knowledge intensive organisation, linking top-down and bottom-up KM strategies.
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