This study investigated the factors influencing consumers' purchase intention from online stores in Qatar. Moreover, it tried to verify if payment method moderates the relationships concerning the suggested factors and online purchase intention. This research extended the theory of reasoned behavior (TRA) with trust as a predictor and payment method as a moderator. A total of 283 valid responses were collected from Qatari residents through an online questionnaire and analyzed the data to test the research hypotheses. The findings of this research indicated that all proposed factors significantly influenced online purchase intention. Results also indicated that there is no moderation effect of payment method on the proposed hypotheses. Further investigations revealed that all proposed factors significantly affect the online purchase intention for customers who prefer to use credit card payment. Managerial implications and recommendations were presented in addition to the study limitations and suggestions for future research.
This paper reports the experience of designing and developing a multimedia m-Learning platform (named LingoSnacks) for interactive learning of Arabic spelling and vocabulary. It uses interactive game-like delivery methods to acquire new linguistic skills in playful manner using the capabilities of modern mobile devices with multi-touch technologies. The LingoSnacks learning platform provides an environment of authoring Arabic learning content and delivering it to the end-users in interactive, intuitive and enjoyable way. The learning content is organized into packages that contain a list of words, the different meanings of words with examples and multimedia illustrations. The package also contains other relatedlinguistic and morphological information such as the parts of speech of example sentences. The developed system was tested to ensure that it meets its functional requirements. Additionally performance and usability evaluation was conducted to refine the system and demonstrate that the design constraints are satisfied.
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