Three experiments examine how the type of language used to describe in-group and out-group behaviors contributes to the transmission and persistence of social stereotypes. Two experiments tested the hypothesis that people encode and communicate desirable in-group and undesirable out-group behaviors more abstractly than undesirable in-group and desirable out-group behaviors. Experiment 1 provided strong support for this hypothesis using a fixed-response scale format controlling for the level of abstractness developed from Semin and Fiedler's (1988a) linguistic category model. Experiment 2 yielded the same results with a free-response format. Experiment 3 demonstrated the important role that abstract versus concrete communication plays in the perpetuation of stereotypes. The implications of these findings and the use of the linguistic category model are discussed for the examination of the self-perpetuating cycle of stereotypes in communication processes.
Common wisdom holds that choice decisions are based on conscious deliberations of the available information about choice options. On the basis of recent insights about unconscious influences on information processing, we tested whether automatic mental associations of undecided individuals bias future choices in a manner such that these choices reflect the evaluations implied by earlier automatic associations. With the use of a computer-based, speeded categorization task to assess automatic mental associations (i.e., associations that are activated unintentionally, difficult to control, and not necessarily endorsed at a conscious level) and self-report measures to assess consciously endorsed beliefs and choice preferences, automatic associations of undecided participants predicted changes in consciously reported beliefs and future choices over a period of 1 week. Conversely, for decided participants, consciously reported beliefs predicted changes in automatic associations and future choices over the same period. These results indicate that decision-makers sometimes have already made up their mind at an unconscious level, even when they consciously indicate that they are still undecided.
Two studies assessed the predictive validity of implicit political attitudes in relation to voting behavior. In Study 1, we demonstrated the validity of the adopted measure (i.e., the IAT;Greenwald, McGhee, & Schwartz, 1998)
Two experiments were conducted to assess whether the emergence of shared representations, as indexed by the joint Simon effect, is modulated by perceived group membership. In both experiments, participants were required to perform a Simon task along another person who was perceived as belonging either to the same group or to a different group. In Experiment 1, ingroup-outgroup discrimination was obtained by dividing participants into two groups based on a superficial criterion; in Experiment 2, it was obtained by manipulating the interdependence experienced by the two acting individuals. The mere social categorization of co-acting participants into groups did not modulate the joint Simon effect which was observed even when participants believed to perform the task along with an individual belonging to a different social group (Experiment 1). On the contrary, the effect was modulated by perceived interdependence, with a null effect when participants experienced negative interdependence (Experiment 2). These results suggest that when acting in a social context, by default, individuals may perceive positive interdependence with co-acting individuals, even when cooperation is not explicitly requested.
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