business ethics, CSR business practices, corporate strategy, food industry, stakeholders’ claims,

Healthcare is moving towards new patterns and models, with an increasing attention paid to prevention. Smart technologies for mobile health care are emerging as new instruments to monitor the state of essential parameters in citizens. A very debated subject in literature is the critical role played by citizens' acceptance and willingness to pay for mobile health technologies, especially whereas the services provided are preventive rather than curative. The adoption of such technologies is, indeed, a necessary condition for the success of mobile personalized health care. In this view, a conceptual framework, grounded on Technology Acceptance Model, is developed to explore the determinants of users' willingness to adopt and pay for a mobile health care application for cardiovascular prevention. Empirical data are collected from a sample of 212 non-hypertensive Italian individuals and analyzed through Structural Equation Modeling. Results confirm that usefulness and ease of use determine both intention to accept and willingness to pay for mobile health smart technologies. Results show also the significant role played by social influence as well the role as antecedents played by technology promptness, innovativeness and prevention awareness. This study offers novel insights to design and promote smart application to improve mobile health care, with implications for researchers and practitioners in health care, research & development, and marketing.

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Purpose -This study investigates the perceived exposure of fashion consumers to different types of fashion brands' social media marketing (SMM) actions in social media, and its relationship with the intention to engage in electronic word-of-mouth (eWoM) behaviors.Design/methodology/approach -The empirical study uses a survey with a stratified random sample of 241 Indonesian members of fashion social media brand communities. The research design includes nineteen types of SMM actions and three types of eWoM engagement behaviors, and investigates their relationship using point-biserial correlation.Findings -Generation of intention to engage in "pass-on" and "endorsement" eWoM has different drivers and serves different purposes. The findings suggest that endorsement engagement is contingent on the consumer's perceived exposure to marketing action stimuli, while pass-on engagement is driven by cognitive-inducing actions.Research implications -This study extends current theory on SMM strategy and its relationship with eWoM engagement with a theoretically grounded conceptualization of eWoM engagement behaviors through the use of one-click social plugins. Practical implications -The study offers guidelines for fashion brands to effectively design their SMM strategies by identifying specific drivers of consumers' intention to engage in eWoM. Originality/value -This study identifies sources of generation of eWoM engagement behavioral intention from a fine-grained analysis of marketing actions across various fashion social media brand communities. Besides, it extends the applicability of the "mere exposure" effect to the SMM context. The research pioneers the study on fashion consumers' eWoM engagement behaviors in Indonesia, a country with one of the largest social media populations. Abstract Purpose -This study investigates the perceived exposure of fashion consumers to different types of fashion brands' social media marketing (SMM) actions in social media, and its relationrelationship with the intention to engage in electronic word-of-mouth (eWoM) behaviors. Design/methodology/approach -The empirical study uses a survey with a stratified random sample of 241 Indonesian members of fashion social media brand communities. The research design includes nineteen types of SMM actions and three types of eWoM engagement behaviors, and investigates their relationship using point-biserial correlation.Findings -Generation of intention to engage in "pass-on" and "endorsement" intention to engage in eWoM has different drivers and serves different purposes. FindingsThe findings suggest that endorsement engagement is contingent on the consumer's perceived exposure to marketing action stimuli, while pass-on engagement is driven by cognitive-inducing actions.Research implications -This study extends current theory on SMM strategy and its relationrelationship with eWoM engagement with a theoretically grounded conceptualization of eWoM engagement behaviors through the use of one-click social plugins.Practical implications -The study offers ...

No abstract