Contemporary organisations and their leaders are continually tasked with finding new ways ofcreating value for their stakeholders. Leadership effectiveness is critical within large organisations,and leadership communication ranks as the top critical driver of organisational results. Thisunderlines the importance of leaders being capable communicators responsible for adding valueto organisations. However, discussions on the topic of leadership communication are rare. Thishighlights the fact that the field of organisational communication has had limited engagementwith the world of leadership. This study aimed to address this knowledge gap and focused onthe role of communication in the leadership process, and attempted to identify ways in whichleadership communication could be improved. Leadership communication was explored from twodifferent perspectives to provide a more comprehensive analysis of the phenomenon. Rogers’revolutionary conceptual analysis was employed to investigate the foundation of the concept.Thereafter, a phenomenological study was undertaken among communication professionalsexposed to leadership communication to explore their lived experiences of the phenomenon. Thedata from the phenomenological study were used to enhance the conceptual analysis. Effectiveleadership communication was described as a socially constructed and relational concept thatshould endorse meaning-making in particular contexts. Guidelines are presented to enhance theeffectiveness of leadership communication.