Purpose This paper aims to present an approach to detect interrelations among product categories, which are then used to produce a partition of a retailer’s business into subsets of categories. The methodology also yields a segmentation of shopping trips based on the composition of each shopping basket. Design/methodology/approach This work uses scanner data to uncover product category interdependencies. As the number of possible relationships among them can be very large, the authors introduce an approach that generates an intuitive graphical representation of these interrelationships by using data analysis techniques available in standard statistical packages, such as multidimensional scaling and clustering. Findings The methodology was validated using data from a supermarket store. The analysis for that particular store revealed four groups of products categories that are often jointly purchased. The study of each of these groups allowed us to conceive the retail store under study as a small set of sub-businesses. These conclusions reinforce the strategic need for proactive coordination of marketing activities across interrelated product categories. Research limitations/implications The approach is sufficiently general to be applied beyond the supermarket industry. However, the empirical findings are specific to the store under analysis. In addition, the proposed methodology identifies cross-category interrelations, but not their underlying sources (e.g. marketing or non-marketing interrelations). Practical implications The results suggest that retailers could potentially benefit if they transition from the traditional category management approach where retailers manage product categories in isolation into a customer management approach where retailers identify, acknowledge and leverage interrelations among product categories. Originality/value The authors present a fast and wide-range approach to study the shopping behavior of customers, detect cross-category interrelations and segment the retailer’s business and customers based on information about their shopping baskets. Compared to existing approaches, its simplicity should facilitate its implementation by practitioners.
This paper addresses a method to solve a multi-period portfolio selection on the stock market. The portfolio problem seeks an investor to trade stocks with a finite budget and a given integer number of stocks to hold in a portfolio. The trade must be performed through a stockbroker that charges its respective transaction cost and has its minimum required trade amount. A mathematical model has been proposed to deal with the constrained problem. The objective function is to find the best risk-return rate; thus, Sharpe Ratio and Treynor Ratio are used as objective functions. The returns are the same for these ratios, but the risks are not Sharpe considering covariance and Treynor systematical risk. The returns are predicted using a Neural Net with Long-Short-Term Memory (LSTM). This neural net is compared with simple forecasting methods through Mean Absolute Percentage Error (MAPE). Computational experiments show the quality prediction performed by LSTM. The heteroskedastic risk is estimated by Generalized Autoregressive Conditional Heteroskedasticity (GARCH), adjusting the variance for every period; this risk measure is used in Sharpe Ratio. The experiment contemplates a weekly portfolio selection with 5 and 10 stocks in 122 weekly periods for each Chilean market ratio. The best portfolio is Sharpe Ratio with ten stocks, performing a 62.28% real return beating the market, represented by the Selective Stock Price Index (IPSA). Even the worst portfolio, Treynor Ratio, overcomes the IPSA cumulative yield with ten stocks.
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