This study analyzes the dimensions of organizational culture and its possible influence in the quality of services offered by hotels in the city of Campeche that don’t belong to big hotel chains. The research is descriptive with non-experimental transversal design, considering the small hotels as population under study, which were enumerated according to the data of the Mexican Business Information System; the obtained results indicate that the organizational culture is based on the levels of trust developed among the collaborators, but the leader must encourage an open communication that strengthens its building, transmission and preservation, since the managers consider that the provided services don't have an adequate quality level, so new strategies must be desingned to improve the processes to innovate and remain in the market where they participate.

The university vision envisages the training of students with professional skills for their timely inclusion through recruitment mechanisms in the productive sector, establishing their policies of entry, training and egress. For this purpose this longitudinal descriptive research is carried out at a Public University with two cohorts, 2018 and 2019, there are 192 undergraduate students of the Bachelor's Degree in Accounting, 93 of 2018 and 99 of 2019, respectively, who are in the last semester , to determine whether the process of adopting competences is satisfactory to interfere with the productive processes of organizations. Using a valid and reliable instrument it is determined that the predominant female population predominates with 53.8% for 2018 and 56.6% for 2019, in addition that in maximum Likert scale the result shows that by 2018 the average is 4.5484 meaning that they feel competent for in curbing their incorporation into work by decreasing slightly by 2019 to 4,5357; contrasts significantly with the perception they have for inclusion in the workplace since by 2018 the average is 4,5161, decreasing by 2019 to 4.2222. Although there is a confidence picture, it will have to monitor the next results by the declining trend that is observed.

The remainance and development in the market depend, among other factors, on the quality of sold products or provided services, which is a situation of concern in sectors such as tourism where globalization demands first level services, as is the case in the city of Campeche, where businessmen are investing in hotel infrastructure according to the colonial characteristics of the town. The research´s objective is to identify the incidence of leadership in the quality of services under the perception of hotel managers as responsible for the operability results. This research is a descriptive type with non-experimental transversal design, with a enumerated population; the results obtained through the quality and leadership indexes indicate that, contrary to expectations, managers consider that the provided services don´t have an adequate level of quality, and the design of new strategies is needed to improve the processes under the transformational leadership which must face problems with opportunity in order to innovate in the services of the market where they participate.