In this commentary, we propose that two communication practices, information allocation and collective reflexivity, are dynamic capabilities that help develop a firm's long-term viability. The concept that an organization's actions or inaction constrain or enhance its future options and outcomes and-ultimately-its long-term survival, is the organization's viability. We discuss two facilitating conditions-presence awareness and organizational identification-and three organizational issues influencing the two communication practices that affect organizational viability-organizational members' perceived environmental uncertainty, organizational members' perceived scarcity of time, and feedback cycles between actions and outcomes that shape and are shaped by their temporal focus.
Organizational socialization is a communicative practice that affects and is affected by organizational temporality. The relationship between organizational socialization practices and organizational temporality is empirically explored through a questionnaire focusing on Ballard and Seibold's temporality dimensions and measures emphasizing structural dimensions of socialization tactics. Findings indicate that the perception of time as scarce is related to organizational members' development of formal structures that promote socialization of newcomers. Further, findings suggest that organizational members holding a future temporal focus may engage in the development of formal socialization structures that provide social support for newcomers and help newcomers predict their career path within the organization.
The main premises in this article are that organizational attention is inherently communicative, and can be nurtured through communication interventions. Two communication practices that reflect organizational attention—information allocation and dialogue—can be nurtured through organizational structures and interventions. Increasing opportunities for dialogue across organizational functions is critical to improve collective attention. Prior research and empirical data are presented to assert that a long-term orientation is also imperative to develop attention through communication practices such as information allocation and dialogue.
Formal communication represents a repertoire of communication genres that are goal oriented and function related, flow through the hierarchy, follow prescribed norms, and transcend time and space. Formal communication may vary in substance and form, but all formal communication shares the characteristics of being rational, structured, and goal oriented. Formal communication is foundational to the emergence of organizational communication as a discipline and critical to the communication as constitutive of organizations perspective. However, formal communication often deprives organizational groups of their voice and may filter out critical information. The strength of formal communication lies in its capacity to standardize communication to ensure reliability, and in its capacity to document, and hence constitute, organizations.
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