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Big companies usually have human and financial resources to personalize their websites. On the other hand, small and medium-sized companies usually do not have such resources. In this paper we propose ALARM: A Light Application for Recommendation and Monitoring. This free platform enables automatic recommendations and monitoring in small and medium-sized websites. The platform is independent of the site structure, as well as monitoring and recommendation methods which may be used in it. We illustrate the features of the platform in a case study, where we show how it can be used to provide recommendations as well as to analyze them.

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