In this work we investigate the user practices in Instagram, a social photo sharing service. Some interesting conclusions emerge from our analysis. For instance, users tend to concentrate their posts during the weekend and at the end of the day. Furthermore, people tend to endorse photos with many likes and comments, inducing the rich get richer phenomenon. Our findings can support future research on sociology and cultural analitycs research areas, such as on the proposal of new clustering algorithms based on the user practices in different social media networks.

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